The construction industry makes up over 9% of Australia’s entire economy. Many businesses in this space are sole traders or small businesses, so competition is fierce. You need a website that stands out from the crowd and can be easily found by potential customers.
There are many things a Tradie might want to put on their website, but these 7 must-have website features will help you get started and keep your business thriving online! So you can start collecting leads and focusing on what you do best – running the day-to-day operations of your business.
1. Add Reviews or Testimonials
One of the main things that a website visitor is looking for is evidence that your business is one with a good reputation. Adding testimonials or reviews from previous customers will help put potential clients at ease. You can do this by pulling in reviews from places like Facebook or Google, or simply reaching out to previous customers and asking them to email you a testimonial and picture to add to your site.
These should be included on your home page, and if you have space, it’s a good idea to include them on your about page as well. This will be a surefire way to demonstrate that you’re a real business with happy customers.
2. Show your previous work
Another way to convert your website users to customers is to showcase your previous projects on your website. Providing pictures, videos and specific details about the projects you’ve completed will be a powerful way to demonstrate your skills.
If customers are looking for someone who has previous experience within an area of construction that they’re unfamiliar with – like sustainable landscaping or home renovations – then showcasing your previous work in this space could make them quicker to contact you. This can really set your business apart from the rest, and provide potential customers with inspiration for their own residential or commercial construction project.
3. Make sure your phone number is always visible
You want to make sure that when a website visitor decides they want to contact you, they don’t need to go searching for a contact number. Place your business phone number in prominent positions throughout your site. A good example of this is in your header, next to your menu items. This ensures that your phone number is always easy to access when and if a user may want to contact you.
If you’re a tradie, you’ll know that most construction projects require a fair bit of interaction with the customer. This is why we recommend focusing on calls rather than emails or contact form submissions. However, it is still important to have those details on your site for when it is after hours or someone cannot call you at that exact moment for whatever reason.
4. Implement an Instagram feed
An Instagram feed is a great way of creating a personal connection with your potential customers. Providing your business with a more personal feel. It’s also free and it can be used to showcase before-and-after shots of jobs you have completed, as well as project images giving customers an idea of what they could expect if they hire you.
Instagram is a massive driver of business for tradies focusing on residential construction as it is a popular method for people to gather inspiration and plan their dream home. If someone notices you are an expert in what they need, they will be more likely to hire you.
5. Show yourself!
People like people, even if it doesn’t seem like that always. It’s important to show your face and personality on your website as well. This is the perfect way to show potential customers that you are a real person with an interesting story, not just some faceless business.
The best thing about this strategy is that it doesn’t have to be anything fancy or expensive! A few shots of yourself talking about what drives you and why you’re passionate about what you do is enough to get the job done.
There’s no need to be too formal either, in-fact a more casual approach might work better for an industry like construction – show your personality and don’t be afraid to have some fun with it!
6. Use professional images
We’ve explained above why photos of your previous work are so important to be spread throughout your site.Ensuring those images are professional and enticing is a great way to show potential customers that you’re the real deal.
Sometimes you don’t even need to pay for the photographers yourself! We’ve had numerous tradie clients reach out to Real Estate Agents to ask for permission to use images that have been taken of their finished projects over the years.
7. Showcase your point of difference
If you want your website to succeed, you have to stand out. What is your point of difference, and how are you going to make that known? It is incredibly important to get this across on your website.
You may want to have a section on your website where customers can read about what you specialise in or the difference between you and other tradies in your area, or how they’re different from “big players”.
Why your Tradie Website needs to be built properly
As you know, competition amongst tradies is fierce. Your website is just one tool that can assist in helping to differentiate you from your competition and also provide you with more leads.
It’s important that your website is built correctly and has all the features listed above so that you maximise its potential for success. Without a good website, people are less likely to contact you and give you their business.
At a minimum, your website is something a potential client checks to make sure you’re legit. However, your website can also play a major role in landing you new organic customers, if built correctly.
Having a well built website will allow your potential customers to find out about what you have on offer, how much it costs them and contact you for a quote or meeting directly from their phone! It is worth investing in a good website so that people can have an enjoyable experience on your site.
Whether you’re a plumber, chippy, sparky, gyprocker, bricklayer, concreter or any other type of tradie – a website can be an invaluable tool in your customer communication.
At Refresh The Web we have worked with numerous tradies over the years to create websites that look beautiful and actually convert! If you would like to take the first step in getting more leads and generating online enquiries, then please contact us today.