For many small business owners, especially those with physical locations, “SEO,” is just a buzzword. The thought of competing with major corporations for valuable search real estate can be daunting. Luckily, SEO can be utilized for both small and large companies, and it’s not too late to pick up on it.
What Even is SEO?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine such as Google.
In simpler terms, through the use of keywords, backlinks, and specialized content, you can get search engines like Google to rank you higher in your potential customers searches. It’s important to stay up to date on latest strategies and techniques for SEO. This is because Google’s algorithm for ranking sites can be unpredictable. They have been known to completely switch up how they rank results because of malpractice involving the search engine.
Why Should It Matter To Me?
Regardless of what you may see or what people may tell you, your business can compete with large corporations and rank higher. The higher you rank, the more traffic your site will receive, the more conversions and leads that traffic will bring.
This is beneficial to both online businesses and local stores with physical locations. Through keyword research, you can target exactly what your customers are searching, and have your website show to them. Let’s take a brief look on simple steps you can start doing today to learn about SEO and increase your businesses traffic.
Keywords are how customers find companies. They search a possibly vague statement of what they’re looking for, and they’re met with hundreds, even thousands of matches. To understand what your customers are searching for, and how you can reach them better, it is essential to do Keyword Research. One of the best tools you can use for this is Google Keyword Planner. It’s free to use, and all you need is a Google account set up.
Let’s say you own a flower shop in downtown Sydney. You have an online presence, just not a very defined one. Most of your customers are locals, but you see competition getting traffic, so there must be a bigger market you’re not reaching. If you type in “flower shop Sydney” into the planner, you’re presented with a few things. The first thing you will see is the volume of people searching for those terms, monthly.
The chart above provides you with a breakdown, by month of how many people are looking for your services. Shown in the graph, February and May are the most popular months for these searches.
From there, Keyword Planner will give you a list titled “Keyword Ideas.” These provide you with exact terms and phrases people are using to find results on the search engine, as well with how many people on average are using those terms monthly.
Okay great, now you know how many people are looking for your product or service. Now, what are you supposed to do with it? SEO works best when you take the keywords that have a high volume, and input them into the content you produce. Whether this be the copy on the homepage of your website, or the titles and content of your blog posts. It is optimal to take each of the highest ranking keywords, and dedicate a piece of content, or a title to them. If the content you produce is already high quality, the input of keywords will dramatically help you rank your site and receive more traffic.
While keywords are definitely helpful in ranking your site higher, they are far from the only way you can improve. A backlink is an external link leading from one website to another. The importance of this, is that it drives additional traffic to your website. The more sites that are linking to yours, the higher your own website shows up in the search results.
Building backlinks for local searches is a completely different ball game than for traditional searches. Local searches are centered around both location and industry. This means that even if another low ranking site links to you, your ranking will improve if that site is in the same area and industry that you are. Luckily, there are loads of ways to build quality backlinks for your local business.
Websites such as Yelp, Trip Advisor, and other popular location based review platforms are perfect for building backlinks for local businesses. Since there is already a developed audience based on you locations on these platforms, you can be assured the backlinks they provide to your site are of high quality and traffic.
It also goes without saying, the higher your business ranks on these review platforms, the more backlinks it will build, and the higher your business will rank on traditional search engines.
Local News Sources
Your town or cities local newspaper is a great place to build location based backlinks to your site. If you happen to be running an event or a promotion, try reaching out to a few of these sources. Chances are they’ll feature you in their web edition of their publication, which builds quality links back to your site.
SEO is a vast, ever changing field that sadly can’t be learned or accomplished overnight. It is important to remember that the input of keywords, and backlinks won’t show immediate results to search engines. However, if you’re consistent with quality content, and good SEO practices, you will see your site ranking higher, and receiving more, high quality traffic in just a few weeks.
Refresh The Web wants to simplify the process of SEO for your business so you can focus on what you’re passionate about, selling your product or service. Our team of dedicated experts will ensure quality SEO friendly content, as well as a fully optimized site front. Get in touch today to find out more!